Welcome to My Blog

I'm a bit of a computer geek. I know it, and I'm fine with it.

I'm also in public relations.

That's why I'd like to combine the two for this blog on how people in public relations are using web 2.0 as strategies and tactics.

I find it really interesting to watch all the new ideas that are coming out from PR and marketing people as to how to engage their audiences through this new online world. Web 2.0 is very different than how the web was a few years ago, and organizations need to understand that and find ways to make it work for them.

Some of you may be scratching your head as to what exactly web 2.0 means. Here's the brief definition I've taken from Wikipedia as it's very simple:

"Web 2.0" refers to the second generation of web development and web design that facilitates information sharing and collaboration on the World Wide Web. The advent of Web 2.0 led to the development and evolution of web-based communities, hosted services, and web applications. Examples include social-networking sites, video-sharing sites,wikis, blogs, mashups and folksonomies."

In short, the web 1.0 was one way communication. Someone would put something up on the net and many people read/view it. In the case of web 2.0 someone can put something up on the net and other people can interact with it in one way or another. Some of the best examples that ordinary people would know are sites like YouTube, Facebook and Wikipedia. On sites like these one user will put something up for the world to see and other users can comment, share and in cases like Wikipedia, change. The best part of this movement is that most of it is free to anyone with internet access.

This was something I was interested in before I came down to Australia. I want to get into the PR field with a strong grasp on the subject of web 2.0 as I feel it's the future of public relations. Since I needed to create a blog for my Strategic Communications class, I figured why not do it on something I'm already interested in?

Thanks for coming and checking my new blog out, and feel free to comment on anything I say in any of my future posts.

I also have a few other blogs currently running (I told you I was a geek) if you'd care to check them out:

- A-D-D ON PAPER is my main blog. I write here about anything that's on my mind at the time. Sometimes it's of a professional nature, sometimes it's not.

- GET HEP TO THIS is a blog where I post stuff I find cool and want to share with other people. It could be music, funny videos, cool webpages, products, anything really.

- MY TRAVEL BLOG is a blog I set up before I came down to Australia so I could share my adventures with my friends and family back home.

Anyways, I'm going to finish this post up with a couple of videos that may help with your understanding of web 2.0 a little more: