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Best Buy Gets "IT"



In my last post I talked about Best Buy's newest social media campaign called "Twelpforce", but while I was doing some research on it, I was given some great info on the company's entire social media strategy. So, for this post I'd like to show you why I think Best Buy is a company that is at the forefront of using the 2,0 web. A special thanks to Kelly Groehler for providing me with the info.

Best Buy knows that in order for them to be a successful company they have to be able to best serve and connect with their customers. They've done so by launching a few different initiatives which allow their publics to interact directly with their company thereby building that ever important relationship with their customers.

For one, the company's CMO, Barry Judge, has a blog where he writes about Best Buy but also looks for advice on how the public thinks they can make Best Buy better (see image bellow). I think that having a major player in a large company online and talking to its people is a big must-do for all companies in the social media game.


Another interesting thing Best Buy has done is set up a site they call Best Buy Remix. The jist of this site is that they give access to their catalogue of almost all the products Best Buy currently or has previously sold for others to use. This means that people can take product pictures, descriptions, specs and other info for their own use. The best part is they make it available to anyone to use with only three minor and understandable limitations:

  • Don't claim to be Best Buy
  • Acknowledge that the data came from us when you use it
  • If you offer commerce, we need to be one of the options

Not only is Best Buy listening to their public through Barry's blog and their numerous Twitter accounts, but they've actually set up a full website where people can make suggestions directly to the company called IdeaXChange. On this site people are invited to make suggestions on how Best Buy can be a better company. They can also vote for other peoples suggestions if they think someone else had a good idea (see image bellow). That way Best Buy will know which ideas customers think are most important by their rankings. If that isn't a creative way to listen to your customers, I don't know what is.



Best Buy has a few more initiatives in place as well (see my last post for Twelpforce as an example of one) but the ones I highlighted here are some of my personal favorites that I think highlight the company's great efforts.

If you still don't believe me that Best Buy knows what they're doing, watch this video:




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