How To Add Experience To A Resume When You Have None

The title of this post may be a little deceiving. There should actually be a question mark at the end of that title because this is not a "how-to" post, but more of another one of my many questions.

As you may know from reading my blog or following me on Twitter or even just knowing me, I'm heavy into the social media uprising. I'm not one of those people who claims to be a "social media expert" or "guru", but I do think that I have a pretty good handle on the medium and genuine interest in it.

I would like to be able to incorporate my love of this new "buzz" medium into anything I do in the PR/communications field. In fact, that's probably good because a lot of companies are seeing its potential and looking for people who understand how to best use social media to their advantage.

I'd like to be one of those people.

Here's my dilemma though: how do I add social media experience into my resume when I really have no "experience" in the traditional business sense??

I have been heavily involved in the social media scene, especially here in Toronto, for well over a year and half and think that people would agree that I pretty much know what I'm talking about. As well, while in PR school I tried to incorporate social media strategies and tactics into my projects as much as possible. Most of these projects seemed to go over fairly well.

Now how can I incorporate that into my resume??

My resume currently highlights different skills I learned in school, such as different forms of PR and communication writing, but I didn't actually learn any social media or writing for the web while in school. Some of my larger communications plans would incorporate social media, but how can I say that when I already have just communications plans down?

I enjoy a good creative writing challenge, so I'm looking forward to trying to find a way to squeeze my social media "experience" onto my resume. However, I'm always willing to take some advice from experts on the fields of PR, social media or even resumes.

As always, comments thoughts and opinions on the matter are both welcomed and encouraged below.