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My #HAPPO Little Story

Posted by 40deuce on 4:36 PM in , , ,

A wise man by the name of Tyler Durden once said, "It's only after you've lost everything, that you're free to do anything."* So I listened. I left my job and decided to start again from scratch and that's how we got to here.

If you know me online, you probably know me as 40deuce. If you knew me in school you knew me as that guy who looks like he's doing nothing in the back but somehow is getting better marks than me. If you know me in real life you know me as Sheldon. If you don't know me, my name is Sheldon Levine. Nice to meet you.

Two years ago I left my job as the head of the US concert department for a small music promotions company and went back to school to learn the craft of PR. I excelled through Seneca College's Corporate Communications program. I then went on to get my Masters in Professional Communication from the University of Western Sydney in Australia. Both programs were fantastic experiences and gave me solid skills to work in the communications field.

While in school I also became, what some might call, a social media addict. I loved connecting with people in this new borderless world. I loved learning about this exciting new medium. I loved trying new things. I loved that I was part of helping to shape this new way of communication. I can see it's potential for the future and I want to be part of it. It's completely a platonic relationship though, I swear.

The head of Seneca's program noticed my little love affair and actually asked me to help with some ideas for putting together a social media in PR course. It was very flattering, so I of course did it. How's that for a recommendation?

What else can I tell you about me?

Some past work experience includes owning my own company that did club promotions around the Toronto area. We averaged over 150 people per event through online and flyer promotions. I was the viral marketing manager of a North American tour for The Inner City Surfers. This taught me the power of key influencers through my contact with big local bands and music bloggers along the tour route. I was the head of Supernova Entertainment's US concert department. In this role I produced up to five events a month and increased the company's artist roster and fan base through social networking. Currently, I operate
multiple blogs that vary in subjects from online PR to sharing cool finds to writing about whatever is on my mind at the time.

I'm a music addict. I'm a people person. Sometimes I'm too nice. Sometimes I'm too mean. I have a strange obsession with watching curling and darts on tv. I tend to be sarcastic (but always in a good way). I can now surf on both water and snow (you might call it snowboarding). I love reading anything and I probably tweet too much.

So, this brings us to now. I just graduated in November and I'm now looking for a job where I can combine my past experience, my PR skill set and my passion of social media.

With all that said, let's get down to the nitty-gritty here.

I'm looking for a job in the PR and social media field. I'm willing to explore both agency and in-house positions. I've mainly been looking within the Toronto area, but I'm very open to interesting relocation ideas worldwide. I think I'll be great in this field and I hope that you do too now.

Here's to #HAPPO!

If you'd like to know more about me, want my resume, or even just want to chat, feel free to contact me by leaving a comment here, or though any of these networks you should see listed on the right, or email me at 42.fortydeuceATgmailDOTcom.

* Quote from
Chuck Palahniuk's Fight Club

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