Yesterday on the Sysomos blog, my colleague Mark Evans wrote a great post about what's in it for consumers if they "like" or follow your brand in social media? Some people will do that out of a real love for a specific brand, but most brands are trying to get anyone and everyone to also "like" them. But what are brands doing to earn that? Some aren't doing anything besides just asking you to "like" and follow them. This idea ties in perfectly with a picture I took this weekend.

This weekend I went out for a friend's birthday to a bar I've never been to before in the Toronto area (the name isn't important). What was interesting about this bar was that up on the wall was a giant poster, which I took a picture of because I thought it was semi humorous and I'd never seen a poster quite like this one before. This is the poster that was in the bar:

I thought it was semi clever of the bar to have a big reminder to check-in on Foursquare, Gowalla or Yelp. I would have checked in anyways (I need the points so I can beat my friends), but perhaps some people wouldn't have thought about it until they saw this sign. So, I checked in and... and nothing. That was the end of it.

I've seen posters and signs in places before reminding people to check-in, but usually it's because there's a deal to be had with that check-in or at least something for the mayor of that specific place. In this case though there was nothing beyond merely checking in. I thought that a bit strange.

What does my check-in do for that bar besides possibly a tiny bit of publicity to those that check where I've been on Foursquare (as I don't push my check-ins to Twitter or Facebook or anything). You would think that since they were clearly asking the pubic for a favour, by asking them to check-in, there would be some sort of "reward" or something to go along with that check-in, but there wasn't.

This goes back to my original question; what did this brand do to earn me checking in? I'm not really a fan of the bar in question, so I didn't do it out of my love for them. There was no deal for anyone who checks-in, mayor or otherwise. So what's in it for the average consumer to actual check-in? In this case nothing and I learned my lesson.

This also goes back to the Sysomos post from yesterday. Brands need to offer something to get people really engaged with them. It doesn't have to be a free something-or-other or even a discount, but there should be something to make us want to engage with these brands. Otherwise they're just asking us all to do some free advertising for them with absolutely nothing in return. That's not really a way to keep people engaged with your brand, that's a way to try to get people to advertise for you for free whether they really want to or not.

So here's my question I'm going to ask and you can answer in the comment section; What are you offering your audience in return for them taking time to engage with you? Content? Discounts? Engaging conversation? Anything?

Or, am I just being petty?

People by nature are social. That's pretty much the reason that social media has become so popular. We like to talk and connect with people over all kinds of things. But is there ever such thing as too much connecting? Can someone be fully into this social media revolution of "let's all be connected" and still have some kind of online privacy?

I face this challenge every day. Yes, I love social media. Yes, I love connecting with people over all kinds of things. Yes, I'm open to meeting and becoming friends with almost anyone anywhere in the world. However, sometimes I don't need the whole world to know EVERY little thing about me and what I do. That's why I'm pretty much open to connecting with people almost anywhere in the real world and online, but I reserve my Facebook for just select people.

I look at Facebook as a place to stay in touch with my real friends. Most of my good friends aren't into the whole social media lifestyle and Facebook is the one place that most of them are online. It's a place where can share pictures and talk and whatever. It's not like there's any incriminating evidence of me doing weird and/or illegal things there, but it's the one place online that I keep for just me and my friends.

I don't think it's that strange of a practice. I'm sure a lot of people do this. I mean, we've all heard the stories of people that have been fired because of something they said on Facebook forgetting that they're Facebook friends with their boss. Sometimes there's just a need to have a little private space.

I've been fairly good about sticking to this rule. Every once and a while I get a friend request from someone who I spoke to once on Twitter about business and I kindly let it slide. However, some people get offended when you don't become their "friend."

Here's my question though; do they have the right to get angry about it? Am I an asshole for not accepting their friend request?

I would understand if they were someone who considered you to be a real good friend, but someone who you sent two tweets to hardly constitutes a friend. I add work colleagues to Facebook, but only the ones that I've gotten to know and really consider a friend. People assume though that because I'm available to connect pretty much everywhere online, why wouldn't I let them into Facebook as well?

Is it too much to want a little bit of privacy online in a social media world?

I don't want to sound like a jerk or anything when I write this. I actually kind of mean it as a serious question. I've told you what I think of this, I'd love to hear what you think. Leave a comment and let me know if you think I'm a jerk or not. Do you have a private space on the internet? Do you wish you did?